SEO and Social: What’s the Relationship?

SEO and social are both incredibly powerful marketing tools when used correctly.

As marketers, it’s our duty to take full advantage of social commerce, and in order to do this effectively, we have to understand how it links to your SEO efforts.

What Do They Have in Common?

Both SEO and social media are great for driving traffic to your website, potentially (and hopefully!) leading to a larger number of conversions. While the relationship isn’t exactly cause-and-effect, posting on socials leads to more brand awareness, more clicks to your website, and more link shares which helps to boost web traffic.

One of the key points to nail if you want to maximise the effects of this? Content. Content is absolute KING to both of these tools and good quality content will make the world of difference to your marketing strategy.

High quality, regularly updated content is crucial to both SEO and social, but it’s also important to think about how you’re using your keywords on your socials to ensure maximum reach and relevance. 

Using Social to Help SEO

By cross pollinating all the high quality content across your social platforms, you can push your content to a much wider audience as well as enhancing your SEO. Use relevant, engaging content to encourage engagement, as the algorithm will push your content to more and more people if it’s proven to be engaging. 

Increased brand awareness helps search engine rankings, so if you want to be on page 1 – get posting!

How are People Using Social Media as a Search Tool?

Since the rise of social platforms such as TikTok and Instagram, more people are turning to them as a search engine. Infact, over 40% of Gen-Z turn to these platforms before doing a standard Google search.

Thinking of your social platforms as a search engine means you can really focus on what your audience is looking for. What question are they trying to answer? What problem do they have that needs fixing?

By stepping into the mind of your audience, you can really maximise engagement and improve how your social platforms rank in search engines. 

However, SEO hasn’t become obsolete and with over 93% of the search engine market share belonging to Google, you can’t neglect your SEO content. You can, however, use your socials as an additional tool to help maximise its effectiveness. 

Need help with your SEO or Social strategies? Get in touch with our team.