How Can You Use AI to Aid Your SEO Strategy?

Utilising AI in your SEO strategy may seem like a scary thought at first – you might find yourselves asking questions such as “will it dehumanise my brand?” and “what if it makes mistakes?”.

These are very real concerns, especially with something that’s only recently become such a talked about topic. Let’s explore how you can utilise AI to enhance your SEO without compromising performance and quality.

Improving Efficiency

One of the most obvious benefits of using artificial intelligence is that it can be a huge time saver. It has the ability to create content significantly faster than a human counterpart and therefore allows you to save time on content creation and focus on other tasks.

In a recent study conducted by Bynder, they found that more than 55% of clients who responded to the survey said they are using AI to automate time-consuming tasks as a way to boost productivity. Automated tools can take over doing tasks such as spelling and grammar checking, research and a number of other tasks which require less human interaction, leaving time open for you to do tasks which need more consideration and proserve the quality of your content.

Whilst AI can help to reduce the risk of human error when it comes to aspects such as spelling, grammar and typos, it’s still crucial that someone double checks everything that is going into the public domain, especially to ensure that the grammar is relevant to the region e.g. personalised/personalized.

Optimising Content

AI tools offer a valuable service to boost your SEO strategy – content optimisation. The data analysing capabilities mean that you can use AI to search through your existing content and use it to optimise what you’ve written. This includes enhancing readability and highlighting areas which could be improved, saving valuable time and picking up on things that a human may not notice.

It can also be used to curate blog content, ensuring that any blogs written are SEO optimised, which in turn will help to boost rankings. Tools such as Chat GPT can be used to create a blog outline in seconds, allowing you to save time on the mindmapping and spend more time writing the content.

It’s important to note that AI shouldn’t be used to create entire blogs as the human touch is lost, but they can be very useful when it comes to initial ideas or optimisation.

Improving Customer Experience

AI-powered data analysis can help you to better understand your customers’ needs. By knowing how your audience is searching, you can better understand what problem they’re trying to solve.

AI tools allow you to analyse vast amounts of data from across multiple sources, giving you a wider insight into your customers’ behaviour which can then be used to improve the customer experience and offer more personalisation.

As AI uses machine learning to better understand your audience, the generated content can relate better to the searches that your customers are making, which in turn will improve your SEO rankings and deliver a better experience for your customers.

Drawbacks and Things to Consider

When creating content, it’s important to note that AI shouldn’t replace a human, it should be used as an aid.AI can never replicate a brand’s voice, which is incredibly important for building brand trust and delivering a good, trustworthy customer experience. If it’s obvious that your content has been written by AI, it can negatively impact the perception of your brand. Quality over quantity is key with SEO, so it’s crucial to remember that sometimes more is not better, as less quality content will perform better than large amounts of diluted content.

A way to eliminate this and really get the most out of using AI is to create an initial draft/template and then personalise it afterwards, inputting your brand’s tone of voice and terminology that the AI may not have picked up on.

Looking to upgrade your SEO strategy? Get in touch.