Express Your Brand
Social Media
It’s becoming more and more apparent that social media is a pivotal platform in modern day marketing. As social media is now considered a form of mainstream media, it can provide opportunities like never before for both B2C and B2B companies.
Social media is a key player in an omnichannel marketing approach, along with pay per click (PPC) and search engine optimisation (SEO). The omnichannel approach helps brands to build consistency in their messaging across multiple channels, resulting in stronger, more authentic connections.
Over the years, our team has crafted a range of methods and techniques to ensure your socials perform.
Results Driven
Social Media Management
Social media management is the process of creating, scheduling and engaging with content posted on social media platforms via a detailed strategy that works for your business. This allows us to promote your product or service and improve your audience reach, as well as your overall brand awareness and online presence organically.
Social Media Platforms
It’s important to understand the different social platforms and know which platforms align with your overall campaign goals, suit the nature of your business and which platforms your target audience are likely to use. After extensive industry research, we will advise you on the social platforms that you should be utilising and which ones are a waste of time.
Content Creation
Content creation is a vital part of any social media campaign and includes both copy and visuals. By creating original, engaging content that represents your brand on multiple social channels, you’re able to significantly increase your online presence and overall brand awareness.
We typically recommend posting on social platforms 3 times a week, however your individual requirements can be discussed in initial meetings.
Social Media Analysis
By analysing data produced by social media campaigns, we’re able to better understand customer behaviour, which we can then use to benefit the campaign further. We closely monitor all of our clients’ analytics and provide you with recommendations based on this data.
How it Works
We’ll start by sending you over a short questionnaire to fill out, so that we can fully understand what you’d like to achieve from your social media accounts, before carrying out an in depth audit. We’ll then put together an annual strategy and content plan, based on your requirements and our recommendations.
Each month, we can discuss any news/topics that you’d like to be included within your content before we create the content (both written and graphical) and send it over for approval. Once approved, we will schedule the content on your behalf and monitor it closely to ensure engagement is as desired.
Expand Your Reach
Paid Social Advertising
Social ads are a versatile and profitable method of advertising, providing us with the ability to build specific campaigns in order to meet a selection of business objectives.
Social ads fit perfectly alongside organic social media. If you’re looking to expand your social presence and increase brand/product/promo awareness then social ads can give you the boost you need.
Similarly to Google PPC, social ads allow you to reach thousands of potential customers based on specific demographics and locations.
Social Pay Per Click (PPC)
Pay per click (PPC) on social media has become one of the most lucrative methods of modern day marketing. Our experts work with you to assess and implement paid campaigns that are results driven and audience focused in order to achieve a particular goal, such as building brand awareness, increasing website visits or generating leads.
Social Media Promotions
Promotional strategies aim to reach and persuade customers to purchase your goods and/or services. By promoting new products/services, discount codes, special offers and sales, this is an effective way of enticing potential customers whilst also increasing your following, engagement and conversion rates.
How it Works
Throughout our initial meetings, we aim to understand all of your requirements based on what you want to achieve. We will then create an annual strategy and content plan which will be sent over to you for approval – from here, we’ll kickstart your social ads! All ads will be monitored daily to ensure that everything is running smoothly and the ads are performing as they should. Each month, you will receive a full report based on the ads performance, including any recommendations we may have to improve performance further.
Freedom Festival
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