Well known for its iconic Westwood race track, Beverley Racecourse also offers a number of venues within its grounds – perfect to host weddings, parties, and celebrations as well as business conferences and meetings.
A little bit about the business...
Well known for its iconic Westwood race track, Beverley Racecourse also offers a number of venues within its grounds – perfect to host weddings, parties, and celebrations as well as business conferences and meetings.
Since launching the events side of the business, the company has received extensive exposure and is quickly becoming one of the go-to venues in East Yorkshire.
The Need For An Agency
Beverley Racecourse approached Diony to help them create a separate brand to promote their events capabilities, as well as launch a new racing website and a specific events website to increase exposure across East Yorkshire for the two sides of the business, with a dedicated strategy on each.
Our initial digital strategy for events we focused on brand, website, CRO and SEO, in order to showcase their venue, build local authority, and demonstrate credibility.
The results
Increase in organic traffic
Increase in new website visitors
Increase in online events enquires
“Diony have helped us digitally reach new audiences and focus on driving footfall to our racing and events websites. The whole team are great to work with and they all really show the passion to support us in our digital endeavours”
– Joe Pollak, Marketing & Partnerships Manager at Beverley Racecourse.
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