Card Industry Professionals are an honest, transparent and open card payment solutions provider, supporting thousands of businesses across the UK.
A little bit about the business...
Founded in 2017, Card Industry Professionals set out to change industry norms, and give businesses such as retailers, restaurants, and salons full control of their card payment solutions.
The company has since grown dramatically, with a customer base of over 4,000 businesses. They are now focused on further building their brand and growing their online presence.
The Need For An Agency:
Card Industry Professionals were looking for an agency that could take their website to the next level and help them properly reflect their position in the market, as well as build a long-term partnership with them.
We started by designing and building a new site, which launched in the summer of 2022. Since then, we have implemented a full SEO strategy, with the aim of achieving page 1 Google rankings for each of their keywords.
As they are keen to continue to expand their presence nationally, we are now implementing a national campaign that includes the creation of specific landing pages, split testing, geotargeting, CRO, and PPC.
The results
Increase in website users
Increase in website sessions (4% industry average)
Decrease in bounce rate
“There’s lots of options out there but it was important for us that the agency look long-term and create a partnership, enabling us to see them of an extension of our marketing team. Diony ticked all of those boxes and delivered a great website that has elevated our brand and continue to work with us to develop our SEO and PPC campaigns. Long may it continue.” – Kate Leaf, Marketing Manager
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