Meta’s Fact-Checking Changes: What You Need to Know

Meta, the parent company of Facebook, Instagram, and Threads, recently announced far-reaching changes to its approach to fact-checking. These updates, designed to reduce moderation errors and allow for “more speech,” are set to impact how users interact with content and how brands engage with audiences on Meta platforms. As a search-first marketing company based in Hull, we at Diony understand the importance of staying informed about these changes and how they influence marketing strategies.

Meta App Icon | Meta’s Fact-Checking Changes: What You Need to Know | Diony

What’s Changing?

Meta’s new policy will remove third-party fact-checkers from its platforms, instead leaning on its internal systems and community moderation. According to Meta’s official blog, the aim is to “minimise mistakes” in moderating content while promoting greater freedom of expression. Mark Zuckerberg, highlights that this move is part of a broader strategy to make platforms more open, stating: “I think people should be able to see what someone else says and make their own judgments about the content”.

This shift also includes a reduction in the recommendation of political content. Whilst this might seem like a step towards creating a less divisive user experience, the lack of rigorous fact-checking raises concerns about misinformation and how this might shape user behaviour online.

Newspaper, Fact Checking, Meta’s Fact-Checking Changes: What You Need to Know, Diony

What Do These Changes Mean?

For brands, these updates create a double-edged sword. On one hand, the increased openness of Meta’s platforms could mean fewer restrictions on brand messaging, particularly around sensitive topics. On the other, the potential spread of misinformation could make it harder for users to distinguish credible brands from less trustworthy sources.

Fake News, Meta’s Fact-Checking Changes: What You Need to Know, Diony

The Opportunity for Authenticity

This change strengthens the importance of authenticity and credibility in how brands communicate with their audiences. Consumers may become more sceptical of the content they see, so brands with transparent messaging and a strong reputation will gain a competitive edge, with research from the Edelman Trust Barometer showing that 81% of consumers need to trust a brand before making a purchase. In 2025, building trust has never been more important.

Credible Advert, Meta’s Fact-Checking Changes: What You Need to Know, Diony

Reduced Political Recommendations

For brands in areas such as sustainability, the reduced recommendation of political content might mean fewer opportunities for organic reach. However, it also opens the door to more targeted and intentional ad placements. With fewer distractions from political posts, well-crafted campaigns can capture users’ attention more effectively.

Target Audience, Meta’s Fact-Checking Changes: What You Need to Know, Diony

What Should Brands Do Now?

Focus on High-Quality Content
Invest in creative, high-value content that resonates with your audience. Visual storytelling, user-generated content, and interactive formats like reels can help you capture attention.
Leverage Paid Advertising
With algorithmic changes potentially affecting organic reach, paid campaigns can ensure your message reaches the right audience. Focus on keyword targeting and audience segmentation to boost performance.
Monitor Engagement Closely
As user behaviour shifts in response to these updates, keep a close eye on engagement metrics. Analysing what content performs well can inform your strategy and help you stay ahead of competitors.
Maintain Ethical Practices
Resist the temptation to exploit the reduced fact-checking to push unverified claims. Long-term success depends on building trust and a loyal audience.

Why a Search-First Approach Matters

At Diony, we understand that search-first marketing is key to thriving in today’s digital landscape. With Meta’s evolving policies, ensuring your brand appears prominently for relevant searches is vital. A search-first strategy ensures you connect with high-intent users actively looking for your products or services. Whether through Google, TikTok, or Meta’s platforms, being visible at the right moment is key to successful marketing.

Google Analytics, Meta’s Fact-Checking Changes: What You Need to Know, Diony

Partnering with a Marketing Company in Hull to Stay Ahead

As you will know the digital landscape evolves rapidly, and keeping up can feel overwhelming. That’s where we come in. At Diony, we specialise in crafting strategies that help businesses stand out, even in uncertain times. Our Hull-based team offers expertise in performance marketing, creative content, and web solutions designed to boost your brand’s visibility and impact.

If you’re ready to future-proof your marketing strategy, get in touch with us today.