Why Your Business Should Be Using TikTok in 2023
I’m sure we’ve all heard someone say “TikTok? Isn’t that for children?” or even “Is that the dancing app?” Rising in popularity around 2018, the app did become known for people posting dance videos, funny lip syncs and just general videos of friends messing around. 5 years later, however, the app has developed significantly into […]
AI and Brand Trust: The Good, The Bad and The Ugly
If you’ve been on the internet recently, you’ll have seen the buzzword AI floating around. Utilising AI by incorporating chatbots, personalised customer experiences and data analysis are all great ways to build your brand trust and improve the customer experience. But what does this really mean? The Power of Brand Trust Established brand trust is […]
Brand Personality and How To Define Yours
A brand’s personality shines through their online presence – whether it’s their socials, website, conversations with customers or their general tone of voice. Since you’re here, it’s obvious that you’re curious as to what a brand personality is or how you can define yours. Put simply, your brand personality is determined from the characteristics of […]
Graphic Design: Our 2023 Predictions
When you look back on past trends, it’s easy to see how much graphic design trends are constantly changing year to year – which can make them very challenging to keep up with! Loads of factors can influence current design trends, from new technology, previous trends, pop culture and designers simply trying to better their […]
Meet The Newest Addition To The Content Team, Rachel Klein
We’re pleased to introduce you to our new Social Media Executive, Rachel Klein. Rachel has been working within content marketing for multiple years and is excited to embark on a new adventure here at Diony. Aside from working on social media campaigns and content, Rachel enjoys to play the guitar, create new designs and drawing, […]
How Brand Impacts Sales Performance
A successful brand often influences an organisation’s performance, particularly when it comes to sales; they go hand-in-hand. But, there are key performance factors to consider when understanding how brand correlates with performance and what should be analysed when aiming to improve performance. Differentiating Between Brand and Branding The first thing that needs to […]
Content Marketing — How to be Effective
In a fast-paced, digitised world, consumers are looking for solutions that answer their problems, before they even know they have one. As a business, it’s important to position yourself as the primary problem-solver when the customer wants a resolution. This is where Content Marketing comes into play. What is Content Marketing Content Marketing is all […]
The Importance of Brand Credibility
As a brand, there are many aspects of marketing you need to consider and marketing the credibility of your brand is certainly one of them. As a marketing agency we can assure you that without credibility your brand will struggle to secure customers, never mind retain them. Making it very difficult for you to achieve […]