AI and Brand Trust: The Good, The Bad and The Ugly
If you’ve been on the internet recently, you’ll have seen the buzzword AI floating around. Utilising AI by incorporating chatbots, personalised customer experiences and data analysis are all great ways to build your brand trust and improve the customer experience. But what does this really mean? The Power of Brand Trust Established brand trust is […]
The Most Important Things to Consider When Creating a Marketing Strategy
Building an effective marketing strategy is crucial if you want to make the most of current trends, customer behavior and leverage the best ROI for your business. The world of marketing is a densely populated one and entering into it without a well thought out approach means you run the risk of focusing your time […]
How Will AI Affect The Marketing Industry?
What is Artificial Intelligence (AI)? To put it simply – AI uses data and technology to mimic functions of the human brain, such as problem-solving, decision-making, and even recognising emotions. Tools such as ChatGPT have recently blown up on social media, and due to popularity and intrigue, more and more people are becoming aware of […]
Brand and Performance… Is It Time to End the Division?
For a long time, brand and performance marketing has been thought of as two separate entities, with businesses focusing on one or the other. But is it time to end the division? How can they work together to build the most effective marketing strategy? The Importance of Building a Brand Whether you’re a startup or […]
Stay Ahead Of The Curve This Black Friday 2022
Black Friday is the biggest shopping day of the year. It’s an opportunity for business owners to generate a significant amount of revenue for their business. But the stakes are high, if you don’t take advantage of this opportunity and plan ahead, your competitors might beat you to it! With careful planning and the right […]
Why Consistency Is Key In Marketing
To put it simply, being consistent with your marketing efforts will drive better results and help to build brand awareness that will ultimately allow your audience to easily recognise your brand. From your website, blogs and social media to responding to customer reviews and replying to emails, it’s important to maintain a consistent voice, tone […]
Using Heat Mapping To Increase Conversion
Heat mapping is a visual tool which allows online businesses to see which areas of their website are receiving the most engagement from traffic e.g. which buttons users click the most and how far they’re scrolling down a page. To put it simply, heat mapping is thermal imaging on a website – the darker the […]