As a leading search-first marketing company based in Hull, we at Diony are always looking ahead to the next big trends. Marketing in 2025 will be an intricate combination of emerging technologies, shifting consumer behaviours, and innovative strategies. Businesses that want to stay ahead need to understand what lies ahead and adapt their strategies accordingly. […]

As a search-first marketing agency, we at Diony know that if you’re looking to improve your website’s visibility online, Search Engine Optimisation (SEO) is the key. It can seem complicated, especially if you’re just getting started, but once you have the basics in place, it can be more straightforward. SEO is all about making sure […]

As a search-first marketing agency, we’re always looking for the latest innovations in digital marketing, and the recent launch of TikTok’s Search Ads Campaign in the US has certainly grabbed our attention. This new feature allows brands to tailor their ads to TikTok’s search functionality, and whilst it’s not yet available in the UK, it […]

Omnichannel marketing campaigns are the backbone of any successful marketing strategy, they allow for seamless and effective targeting of the relevant markets. Two essential digital marketing channels that can effectively work together are social media and SEO. But, how do social media and SEO work together?  Despite social media not being a direct SEO ranking […]

Utilising AI in your SEO strategy may seem like a scary thought at first – you might find yourselves asking questions such as “will it dehumanise my brand?” and “what if it makes mistakes?”. These are very real concerns, especially with something that’s only recently become such a talked about topic. Let’s explore how you […]

SEO and social are both incredibly powerful marketing tools when used correctly. As marketers, it’s our duty to take full advantage of social commerce, and in order to do this effectively, we have to understand how it links to your SEO efforts. What Do They Have in Common? Both SEO and social media are great […]

Wondering where to focus your SEO efforts this year?  With constant updates from Google and the introduction of tools such as ChatGBT, SEO is constantly evolving and it can be difficult to keep up with the latest trends. If you’re not keeping up to date on the latest strategies, you could be losing out on […]

Every year, Google releases hundreds, possibly thousands of updates to their search console, it is no surprise that some go unnoticed which can make it hard to keep up with the major updates as and when they roll out.  Google has released some sort of update nearly every month this year, some more significant than […]

Leaving people to stumble across your website on Google sounds easy enough. However, there is constant work behind the scenes to achieve a constant influx of web traffic. Planning and implementing an excellent marketing strategy for your business is imperative to the success of its future.  The main goal is to increase brand awareness and […]