As a leading search-first marketing company based in Hull, we at Diony are always looking ahead to the next big trends. Marketing in 2025 will be an intricate combination of emerging technologies, shifting consumer behaviours, and innovative strategies. Businesses that want to stay ahead need to understand what lies ahead and adapt their strategies accordingly. […]

As a search-first marketing agency, we at Diony know that if you’re looking to improve your website’s visibility online, Search Engine Optimisation (SEO) is the key. It can seem complicated, especially if you’re just getting started, but once you have the basics in place, it can be more straightforward. SEO is all about making sure […]

As a search-first marketing agency, we’re always looking for the latest innovations in digital marketing, and the recent launch of TikTok’s Search Ads Campaign in the US has certainly grabbed our attention. This new feature allows brands to tailor their ads to TikTok’s search functionality, and whilst it’s not yet available in the UK, it […]

Omnichannel marketing campaigns are the backbone of any successful marketing strategy, they allow for seamless and effective targeting of the relevant markets. Two essential digital marketing channels that can effectively work together are social media and SEO. But, how do social media and SEO work together?  Despite social media not being a direct SEO ranking […]

Since being launched on July 5th, Threads has been the topic of discussion for many businesses across the world. As the newest platform on the block, the app has amassed over 100 million followers in just five days and even surpassed Pokémon Go for the quickest amount of downloads of any app in the app […]

I’m sure we’ve all heard someone say “TikTok? Isn’t that for children?” or even “Is that the dancing app?” Rising in popularity around 2018, the app did become known for people posting dance videos, funny lip syncs and just general videos of friends messing around. 5 years later, however, the app has developed significantly into […]

SEO and social are both incredibly powerful marketing tools when used correctly. As marketers, it’s our duty to take full advantage of social commerce, and in order to do this effectively, we have to understand how it links to your SEO efforts. What Do They Have in Common? Both SEO and social media are great […]

Over the past few years, we’ve seen a huge shift in how brands are using social media to promote their products and services to their target audience. With 140 million new users joining social media between 2021 and 2022 alone, brands are having to think harder than ever about how they can stand out from […]

It’s no secret that TikTok is currently the ‘in’ platform for creators, influencers, and brands alike. It’s been described as a mashup of Vine, Twitter and Instagram, allowing its 1 billion active monthly users to create short videos up to 3 minutes long. With the ever-growing popularity of engagement marketing and the rise of content […]

Social media. Two words we hear on a daily basis and something that every business should be utilising. Social media can be very confusing and is often something that we take for granted in the world of Marketing. That is why we have put together this comprehensive guide to different social media platforms and how […]