Being Visible Online
SEO
SEO, otherwise known as Search Engine Optimisation, is a form of digital marketing that will ultimately promote and increase your website’s visibility in search engine results pages (SERPs). Search engine marketing can be grouped into two main categories – paid search and organic search. Both of these methods work in conjunction with your website, so having a well designed and well built website will provide a much better foundation for results.
Page 1, Number 1
Organic Search
With an abundance of information, resources and media available to consumers every day by the tap of a finger, it means brands have to be more proactive with their websites and how they’re positioned in order to actually generate results. Search Engine Optimisation (SEO) is a strategy used to increase your domain authority and in turn, increase your Google rankings and generate more traffic to your website.
On-Page SEO
This SEO technique focuses on optimising your individual web pages in order to rank higher and generate more traffic from Google. On-page SEO typically consists of optimising content and HTML source codes, using targeted keyword placement and proximity to be more relevant to your audience’s search terms.
Off-Page SEO
Off-page SEO refers to methods such as backlinking and link building. This allows us to strengthen the influence and relationship your website has with others, increasing your website’s authority and reputation.
Technical SEO
Technical SEO refers to the optimisation of non-content elements of your website; refining your website’s backend structure, improving site speed, mobile-friendliness, indexing, security, etc. This provides a better user experience, creating positive impacts on your traffic, readability and user engagement.
Local SEO
Local SEO is a method of SEO that focuses on increasing local business online, as well as improving brand awareness and becoming distinguished from local competitors.
How it Works
To get started, we get to know your brand and your requirements. We’ll then conduct a full SEO audit, including keyword research, technical research, reviewing historical data and your current website build. Once the audit is complete, we’ll send you over a full implementation plan. Each month, we’ll focus on-page, off-page, technical and local SEO and you’ll soon see the benefits. At the end of every month, we analyse all aspects of the SEO campaign and send you a full monthly report with insights into keyword rankings and the work that’s been carried out.
The Tangibles
Our Process
Our core focus is you, the client, and to produce a strategy that matches your goals. Part of our process is to understand you and your business; what your industry entails and how you want to establish your organisation.
To do this, we will have an introductory meeting and send across a few relevant questionnaires to help us understand your expectations and campaign objectives. Once completed, we will finalise an SEO Audit Report with suggested keywords. Then, once a proposed strategy has been approved, we will begin undertaking the agreed tasks.
Bespoke Monthly Reporting
As a client, it is important to know how successfully your budget is being accounted for. By providing you with a bespoke monthly report, you can see first-hand how your webpages are performing. We share with you a campaign overview, monthly highlights, keyword rankings, on-page SEO optimisation, your technical SEO web score and recommendations for moving your SEO campaign forward. These will then be compared against your baseline score and rankings in order to understand the full progression and performance of your campaign to date.
CRO
Conversion Rate Optimisation (CRO) is about influencing website traffic to complete a certain action by optimising your site — this could be a sale, contact enquiry, newsletter sign-up etc. We work with you to understand your business and what actions you wish your website visitors to take whilst fusing our consumer behaviour and psychology knowledge to achieve optimal results. We will provide you with recommendations in your monthly report that will improve your website functionality and SEO campaign.
Monthly Strategy Meetings
As well as providing reports, on a monthly basis, we will have a personal strategy meeting with you to provide our insights and recommendations on your SEO strategy. After the meeting, we will have an internal discussion to determine an omni-channel plan in order to achieve the maximum output from your campaign. By combining our expertise with your business goals, we can create and implement a strategic plan to achieve the best results for you and your business.
Freedom Festival
Freedom Festival Arts Trust is a pioneering organisation in Hull’s cultural landscape.