Why Your Business Should Be Using TikTok in 2023

I’m sure we’ve all heard someone say “TikTok? Isn’t that for children?” or even “Is that the dancing app?”

Rising in popularity around 2018, the app did become known for people posting dance videos, funny lip syncs and just general videos of friends messing around. 5 years later, however, the app has developed significantly into a powerful marketing tool which businesses everywhere have incorporated into their marketing strategy.

As one of the most popular social media platforms in the world with over 1 billion users, let’s discuss why it’s worth using for your business.

An Opportunity To Show Your Creative Side

One of the things that sets TikTok aside from other social media platforms is the creative potential that comes with creating content via the app.

With an endless amount of sounds, filters and voice effects to choose from, you can create content for practically any business no matter how corporate. It goes without saying that not all businesses will use it the same way – but one of the benefits of using TikTok is how there’s a place for every style of content. 

It’s also a great place for businesses to ‘let loose’ and show their more creative, human side. It’s pretty much expected for businesses to post funny, humanised content on the platform and it’s not out of place like it would be on a more corporate platform such as LinkedIn or Facebook.

However, this may not fit the brand of a more corporate, serious business. Instead, you could use the carousel image feature to share top tips, photos from the office, business updates or even answer some FAQs on your site. It doesn’t all have to be memes to be successful!

The Potential to Reach a Huge Audience

With over 1.677 billion users as of 2023, the potential audience you could be reaching is HUGE. TikTok’s tailored algorithm also makes it relatively easy for audiences who are interested in your niche to find you as it bases video recommendations on what the user has interacted with on the app.

This is great for businesses as it means that instead of being pushed out to a huge random audience, your content has more chance of being seen by the right people. It also means that unlike platforms such as LinkedIn and Instagram, you don’t have to build an existing follower base to be seen online and you can actually go viral with only a few followers if you’re lucky!

A great way to find your audience is by finding similar creators on the platform and looking at what type of demographic follows and engages with them. Understanding and engaging with what your audience is already invested in gives you a great insight into what you could be doing more of online, and even allows you to really look at what sets you aside from competitors. This is also a great way to get inspiration – there’ll never be a shortage of video ideas while you’re using TikTok! 

Explore hashtags, engage with existing creators on the app and really build up that authentic relationship with your audience.

A Great Way To Build Brand Trust

As we’ve mentioned before, humanised content is a great way for your audience to see the people behind your business and, in turn, builds the brand trust and loyalty that so many businesses aim to achieve.

By allowing potential customers to see a relatable, less corporate side to you, it automatically makes them feel like they understand what your business is all about and like they know you as more than just a brand name and a logo. By popping up regularly on their FYP (For You Page), you’ll in time create that brand recognition which means that when the time comes to shop, you’ll be at the front of their mind. Nudge marketing at its subtlest! 

For more B2C businesses, UGC (user generated content) and influencer marketing is something to seriously consider leveraging on TikTok. If a potential customer sees reviews or unboxing videos with your product involved, they’ll be more inclined to make a purchase. 

TikTok is a great place for UGC to really make an impact, even when it’s unpaid. Normal users making a positive video about your product will do wonders for building your brand trust and it also gives you an excellent opportunity to engage and interact with your audience online which really builds that business/consumer relationship up.

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